- Coordinate, execute, and monitor SEM/PPC campaigns identifying optimization opportunities across multiple search engines and multiple geographies. - Manage clients up to $600K in search campaigns budgets; utilizing campaign reports and keywords research from Google Adwords and Microsoft Adcenter. o Lowered CPL in 3 months by 20% by optimizing campaign performance on keyword analysis and ad restructure. o Turned 56% of low performing accts into 25% performing in 90 days. - Partner with business stakeholders, to prioritize and resolve customer escalation issues efficiently, documenting routine solutions for knowledge share within the team and user communities.
- Responsible for supervising social media marketing, email marketing, digital campaign strategy, website management, graphic design and Brand Management. - Led a team of three designers to develop a marketing rebranding exercise across the corporation's materials, on time and to budget. Managed projects with a time span anywhere from 1 month to 24 months. - Build and refined overarching email marketing strategy and managed the email campaign process from content creation to reporting, Collaborated with email account managers to ensure strict adherence to deliverability best practices to build landing pages for all campaigns - Developed a content marketing strategy for converting leads into qualified prospects. o Increased Facebook followers from zero to 350 in 6 months. o Increased Website visitors by 87% and Returning visitors by 45% o Generated 1.46K in U.S. website traffic from April to Oct. o Increased online presents on Instagram (275 followers) and Pinterest by 100%
- Search Engine Marketing - Successfully created and managed Internet marketing campaigns that included: Rich Media Advertising, e-mail campaigns, banner ads, e-commerce sales events, newsletters and various promotional strategies. o Over a 12-month period, site traffic had increased sales more than 50% online and their marketing expenditures decreased by 20% funding successful campaigns. - Creating and managing Google and Yahoo ad campaigns and bid strategies - Analyzing reports on campaigns and keywords with Google Adwords and Google Analytics
- Collaborated with development staff and management to implement improvements to various designs and online advertisements - Created logo concepts, email campaigns, landing pages, wireframes and graphical mock-ups and client's corporate web site - Performed evaluations on various applications and provided notes and wireframes to convey improvements to the navigation, taxonomy, and functionality of the applications - Developed and maintained web applications for online portals and inventory automation. Web page optimization of navigation, load times, graphics, XHTML 1.0 and CSS 2.0 - W3C cross-platform and browser compliance. - Photoshop, Illustrator, Dreamweaver, Exact Target, Constant Contact, HTML, CSS, JavaScript
Manage outside printing and paper vendors for up to 20 projects a week. Oversee the design and production quality Has knowledge of 4-color, spot 4-color process, spot-color application, proper resolution and line screens, PDF creation, bleeds, crops, bindery and booklet building Responsible for marketing strategies
Communicate design through wire frame and full design comps Created UI specifications, usability flow diagrams, for complex web software applications. Responsible for clients project from start to finish
Created toys and promotional products for Target and Walmart Worked on and design products for the Disney movie Cars Designed and presented comp life-size packages for clients Designed patterns and icons for products
- Coordinate, execute, and monitor SEM/PPC campaigns identifying optimization opportunities across multiple search engines and multiple geographies. - Manage a portfolio of 1.1M in revenue; utilizing campaign reports and keywords research from Google Adwords and Microsoft Adcenter. o Lowered CPL in 6 months by 15% by optimizing campaign performance on keyword analysis and ad restructure. o Led a team of 2 bronze counterparts in SEM, anayltics, company processes. - Partner with business stakeholders, to prioritize and resolve customer escalation issues efficiently, documenting routine solutions for knowledge share within the team and user communities.
- Responsibilities included: SEO, analytics, design, front-end development, UI/UX, management, strategic partnerships, co-branded initiatives, viral marketing, conversion-rate optimization. - Lead and develop Internet marketing activities for: Google AdWords, Microsoft Adcenter, Yahoo Search Marketing, Yahoo Search, Banner Display, and Affiliate - Replaced 1.0 marketing budget with digital content strategy and SEO traffic and defined digital roadmap and strategy to grow revenue and maximize user experience. - Launched local marketing initiatives including paid search, online ticket promotions (Goldstar.com, Livingsocial and Groupon) Social Media. o Generated 25% in ticket sales through online marketing in 14 days. o Created strategic marketing plan to change the emphasis of company marketing messages resulting in an increased traffic by 15%
- Develop complex website for client from inception by determining client needs, designing architecture, and delivering on time and to budget. - Assist small to mid-sized businesses in creation of the brand design from logo, web design and social media platforms - Work with clients with educational aspects on the design, create marketing collateral for the print and web industry (i.e. Alabama University, Spelman) - Ability to conceptualize programs and projects and tightly managed through execution. - Led a team of four contractors from copywriting, social media strategies, and web development o Increased organic traffic by 162% over a year. o Page rank raised in 6 months from 3 to 6 out of 10 o Initiated and developed re-branding marketing campaign, securing 216% more public brand awareness over twelve months through local directories. o Increased online presents on Instagram (700 followers) and Pinterest (83 followers) o Increased Facebook followers from 350 to 750 over a year.
Master of Science
Bachelor of Fine Arts
Concentration: Graphic Design
design, graphics, seo , online marketing, painting, web design, digital marketing
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